Objectives and scope
The objective of the project is to increase the consumption of Canarian products in the tourism sector (hotels, restaurants and distribution) based on a consensual and collaborative strategy, beneficial to all the agents involved through the VOLCANIC Xperience brand.
Link the image of the Canary Islands to its products and its gastronomy, identifying them as another value of the holiday destination.
Increase the demand for Canarian products among visitors.
Increase the consumption of Canarian products in hotels.
Generate synergies with the tourism sector that allow diversifying the Canarian economy by increasing the weight of the primary sector.