is the image to make the strategy of valorization of the Canary Islands product visible to those who visit us.
It is not intended to replace anything. It is an integrative brand. The volcanic element is common to all our territories and, in this sense, this brand aims to reinforce and complement any effort that is currently being made by the different agents to promote local products and gastronomy in the tourism field.
It is more than just a brand or a product stamp: it is a commitment to a sustainable model. It is an effort to highlight, for those who visit us, a commitment to the territory and sustainability, which allows to provide greater value to the Canary Islands as a tourist destination and to enrich the traveller’s holiday experience.
It is a philosophy that, focusing on the product, encompasses multiple benefits: