For a while now, the arrival of Internet and the emergence of low-cost lines have broken, in some way, the model of “vacation package”. This has allowed a certain development of other tourism models, somewhat more linked to the landscape, to the rural area and to the discovery of other realities of the islands linked […]
THE IDEA
Volcanic Xperience is the image to make the strategy of valorization of the Canary Islands product visible to those who visit us. It is not intended to replace anything. It is an integrative brand. The volcanic element is common to all our territories and, in this sense, this brand aims to reinforce and complement any […]
OBJECTIVES AND SCOPE
The objective of the project is to increase the consumption of Canarian products in the tourism sector (hotels, restaurants and distribution) based on a consensual and collaborative strategy, beneficial to all the agents involved through the VOLCANIC Xperience brand. Link the image of the Canary Islands to its products and its gastronomy, identifying them as […]
ACTORS INVOLVED
Political and institutional sector (Government of the Canary Islands, councils, town halls, associations, sectoral associations, professional associations, etc.). Tourism sector (hotels, restaurants, airports, tourist services companies, etc.). Sector of distribution and great distribution, located in tourist zones or zones of proximity. Primary sector (agriculture, livestock and fishing). Small processing industries that use Canarian products in […]
LINES OF ACTION
Volcanic Xperience proposes a plan of measures to save the GAP between supply and demand by bringing the local product closer to the visitor. These measures are distributed around the following fundamental pillars or lines: Inform about Canarian products to connect the Canarian brand with its products and its gastronomy and generate a proposal of […]