Promotion

Marketing support:

Creation of the “Volcanic Xperience Club” as a meeting platform between the supply and demand of the local product.
Establishment of commercial agreements: berostar chain, LOPESAN Group, Barceló chain, SSP Group, FEDOLA hotels group, Superior School of Hospitality of Tenerife North, Princesa Yaiza Hotel, Atlantis Bahía Real Hotel, Maravitia Plaza.
Establishment of a commercial office in Madrid to boost the access of Canarian products to the mainland.
Design of VOLCANIC Xperience sales spaces with local products in hotels, gas stations and large distribution:
- – Design and production of custom-made commercial furniture.
- – Design and production of materials to single and identify local products in tourist areas.
- – Projects of fixed establishments in hotels and gas stations.
- – Tasting and sales in hotels with the layout of stands.
Identification of specific needs of producers and customers.
Presentation of a commercial catalog of local products.
Simplification of administrative procedures (orders and collections) for suppliers and customers.
Grouping of the distribution.
Support in the design and supply of spaces for the direct sale of Canarian products in hotels.

Presence, management, participation and development of product promotion points in gastronomic and tourism events and fairs at local, regional, national and international level.
Promotional activities, tasting and direct sales in hotel chains.
Activities of direct promotion for the tourists through the format of commented tastings of products made by professionals.
Presence and promotion actions in events directly related to the current tourism sector.
Inclusion, location and differentiated image in the tourist and large distribution lines.
Design and production of specific product presentation formats for tourism: exhibitions, still lifes, product letters, etcetera.
Implementation of customized and periodic promotional campaigns in the large distribution chains that we work with (Auchan, Carrefour, El Corte Inglés, Makro, Lidl).
Establishment and management of information points about the products in local, national and international fairs.

Design of information, dissemination and added value strategies, both online and offline.
Design of customized corporate images, including tangible and intangible elements.
Design and production of online and offline media campaigns.
Design, development and production of promotional audiovisual media for TV, radio and internet broadcasting.
Image campaigns through signage, audio and video in airports and stations in the Canary Islands.
Design, production and distribution of ephemeral dissemination materials for propaganda.
Design, production and distribution of didactic-informative materials for the locals and for the tourists.
Establishment and management of information points about the products in local, national and international fairs.

Establishment of monitoring and coordination groups that integrate a representation of all stakeholders.
Information and coordination meetings between administrations.
Information and coordination meetings with agents of the agricultural sector.
Information and coordination meetings with agents of the tourism sector.
Information and coordination meetings between agents of the agricultural and tourism sectors.
Creation of agreements of collaboration and support for the development of strategies with the Councils of the Islands that are not capitals.