1. Coordination
2. Promotion
3. Commercialisation
4. R&D&I
5. Training
6. Information
Promotion
We promote local products.
This axis focuses on increasing the visibility of Canarian local products, both within and beyond the archipelago. Through various actions aimed at different audiences, the goal is to raise awareness and appreciation of these products, integrating them into the tourism experience. This promotional effort is essential to strengthen the Canary Islands’ identity as a destination offering not only sun and beach but also a rich gastronomic and cultural tradition backed by high-quality products.
PROGRAMS
Colaboration in Local Fairs
Collaborate with actions organised by Island Councils, Town Halls, and other entities to promote local products within local contexts.
Promotion in hotels
Develop initiatives to bring local products closer to hotel guests, creating experiences that encourage their consumption.
Promotion in distribution
Implement actions to boost the awareness and consumption of local products in distribution and large retail channels.
Promotion in schools
Promote awareness of local products in schools, aiming to encourage local consumption and ensure the sustainability of productive sectors.
Promotion outside Canary Islands
Promote awareness of local products outside the Canary Islands, linking them to the Canary Islands tourism destination.
