1. Coordination
2. Promotion
3. Commercialisation
4. R&D&I
5. Training
6. Information
R&D&I
Constant pursuit of new ideas and solutions.
This axis focuses on innovation and the development of new formats and uses for local products, as well as market and consumer trend research. This approach not only aims to improve the existing offering but also to explore new opportunities that diversify the local economy. Investing in research and innovation is crucial to maintain the competitiveness of Canarian products and adapt them to the demands of an ever-evolving tourism market.
PROGRAMS
Format improvement
Develop attractive formats suitable for visitors, enhancing the presentation and usability of local products.
Researching new Uses for Local Products
Identify and promote alternative uses of local products that enable producers to diversify their offerings and meet new demands.
Studies and research
Deepen knowledge about visitor consumption of local products to improve decision-making and guide marketing strategies.
Pilot trials
Fund pilot trials that provide valuable information and generate demonstrative effects that facilitate innovation in the sector.
