Commercialisation

We support your expansion strategy.

This axis’s main goal is to facilitate access to Canarian local products, both for visitors and residents. Through specific strategies, the aim is to improve the presence of these products at points of sale, both physical and online, and to create new marketing opportunities. This approach will allow local products to gain visibility and become an essential part of the Canary Islands’ tourism offering.

PROGRAMS

Dedicated Shelving Spaces

Provide specific, marked spaces at distribution points to highlight local products.

Producer markets

Create spaces that bring local products closer to visitors and enable direct purchases.

Support for export

Facilitate the entry of Canarian local products into international markets. Through advisory services, participation in fairs, and the creation of strategic alliances, the aim is to increase the presence and competitiveness of these products outside the archipelago, contributing to the economic diversification of the Canary Islands.

Support for online sales

Ensure that Canarian local products are available for purchase online, allowing tourists who visit the Canary Islands to continue enjoying the islands’ flavours and traditions even after returning to their home countries.