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1. Coordination

2. Promotion

3. Commercialisation

4. R&D&I

5. Training

6. Information

Coordination and monitoring

We strengthen our joint growth strategy.

This axis focuses on creating an effective network of communication and cooperation among all stakeholders involved in the “Growing Together” strategy. Through careful coordination and constant monitoring, we aim to ensure a coherent and successful implementation of the planned actions, fostering collaboration between the tourism, agri-food, and productive sectors of the archipelago. This integrative approach is essential to maximise the initiative’s impact and ensure that all efforts align with shared goals.

PROGRAMS

Coordination and Monitoring Committees

Key tools for the design, coordination, and exchange of information among stakeholders.

Agreements with Entities

Establish agreements with hotel chains, distributors, restaurants, and other relevant agents to boost the commercialisation of local products, associating them with the image of the Canary Islands and adhering to the “Growing Together” strategy.

Promoting the Volcanic Xperience Image

Promote the Volcanic Xperience image as the representative symbol of the “Growing Together” strategy.

Growing Together” Congress

A recurring event for reflecting on the strategy, evaluating programmes, analysing best practices, and bringing stakeholders together.

Participation in Events Across Sectors

Seek strategic partnerships across sectors, highlighting local products as a key attraction of the Canary Islands, and link them to any type of event, especially those of significant relevance in the archipelago.