Information

We help position Canarian products.

The Information axis focuses on generating and disseminating content that promotes the knowledge and appreciation of Canarian local products. Through communication strategies, SEO, and participation in events, this axis aims to position local products as a unique element of the tourism destination. Additionally, work is underway to create a product club that distinguishes businesses committed to promoting local products, thereby strengthening their presence in the market.

PROGRAMS

Creating content on local products

Develop audiovisual materials highlighting the qualities of Canarian products, their history, and cultural connections, linking them to the Canary Islands as a tourist destination and fostering a product culture among the local population.

Comunication programme

Continuously disseminate information on actions undertaken to promote local products and carry out specific activities to encourage their consumption.

Attracting advocates

Connect prominent figures from different fields with local products to capture attention and promote them outside the Canary Islands.

Participation in gastronomic congresses

Have a presence at these events to promote Canarian products outside the archipelago, improving their positioning and demand in the global market.

SEO Positioning improvement

Ensure local products are well-positioned on the internet, linking them to searches that future visitors to the Canary Islands might make, highlighting their connection to the destination.