Training

We turn professionals into experts on Canarian products.

This axis focuses on training the various stakeholders involved in promoting and marketing local products, from trainers and institutional representatives to future professionals in the tourism and gastronomic sectors. Training is key to ensuring that all agents possess the necessary knowledge to communicate the importance and added value of local products, thus strengthening the Canary Islands’ identity as a unique and authentic destination.

PROGRAMS

Trainer training

Promote the existence of qualified professionals capable of delivering compelling, well-founded narratives about Canarian products.

Institutional Representative training

Raise awareness and provide basic training for those responsible for the public image of Canarian institutions, so they can help position local products as essential elements of regional identity.

Training for relevant Professional Groups

Offer training on Canarian local products to various professional groups, so they become familiar with them, understand their characteristics and uses, and become advocates for them.