The objective of the project is to increase the consumption of Canarian products in the tourism sector (hotels, restaurants and distribution) based on a consensual and collaborative strategy, beneficial to all the agents involved through the VOLCANIC Xperience brand.
- Link the image of the Canary Islands to its products and its gastronomy, identifying them as another value of the holiday destination.
- Increase the demand for Canarian products among visitors.
- Increase the consumption of Canarian products in hotels.
- Generate synergies with the tourism sector that allow diversifying the Canarian economy by increasing the weight of the primary sector.